London-based communications specialist, photographer, graphic designer, & burger lover.
Hello. I’m Mac West and I love communications. A graduate with a degree in Graphic Communications, I have worked in marketing, technical support, and account management for five years.
Now more than ever, business success relies upon concise, efficient, and creative solutions to communications problems. From making complex sales propositions to multinational audiences to ensuring in-house teams working side by side are on the same page; the key to productive work is always good communication.
With experience of working on communications and research projects for clients like British Airways, McDonalds, Coca Cola, Microsoft, Greene King, Reliance Security, and also spending time supporting intentional policing, investigation, and military organisations while at IBM; I have had experience of almost all forms of communications problem-solving.
Understanding the message and the audience is the key to building effective networks that promote growth.
My photographic CV includes having photos published in Grazia as well as in advertisements in national newspapers. Digitally my photos have been used for album artwork in the iTunes music store, as official event photos for record labels, venues and corporations, and featured in Flickr’s Explore on multiple occasions. In 2008 I as also named Grand Prize winner as part of the Cardiff University 125th Anniversary Photography Competition.
Taking photos has been a passion of mine for over a decade and I’ve been lucky enough to work with musicians, event organisers, promoters and models, at events, in venues, and around the world in that time. When not snapping as part of a project I enjoy photographic architecture, motion, and urban environments.
Use the dots below to look through a sample of my work.
“Digital design is like painting, except the paint never dries.”
— Neville Brody
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
— Lindon Leader
Between these two quotes I find my own approach to design lays. More and more we are working on electronic devices; traditional print-media still has a role to play, but as designers and facilitators we must understand how our mediums are evolving. They say the best design is invisible, I think it’s more important to be noticed for the right reasons.
Sports-blog/-wear branding for upmarket mens fitness imprint.
Concept for American data management firm Onza.
Monogram-esque logo for fashion photographer Kelsey Bane.
Logo developed for Canadian custom cupcake bakery, The Cakery.
One part of the logo development for BlikBook's visual branding.
Concept for a new bar, grill and nightclub in the heart of Cardiff.
Currently based in London, I’m from the Eastern Counties, spending my college years in Cambridge. Between the two I spent 5 years studying Computer Science and Graphic Communication in Cardiff. I’m now a graduate, an award winning photographer, and an experienced creative-come-technical-communications-specialist - not to mention long-term CAMRA member!
I have spent time in North America (The U.S. and Canada) as well as South East Asia (China and Singapore), and love to travel.
I’ve passions for real ale, good music, cinema and can be found at the driving range when the sun is out.
If you have any projects, in client relations or creative design/photography, you’d like to discuss - please use the contact form at the bottom of the page… I’m always eager to get involved with new adventures.
- Thanks for taking a look at my work, Mac West
Use the links below to connect with me on LinkedIn, follow me on twitter, etc.
You can fill in the form to the right with any enquiries, quote requests, or burger restaurant recommendations.
I look forward to hearing from you.
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